— Vismaya · a data-storytelling studio

We give the invisible its shape.

Vismaya is a two-person data-storytelling studio. We start with the dataset, find the question it answers, and build the form that insight actually needs.

Vismaya · A studio for wonder

The Vismaya mark: three circles labelled Pattern (the data), Meaning (the mind) and Form (the design), joined by tapering leaps.

— Process

Three things. In order. Every time.

Pattern, then meaning, then form. Below, our own 33 published stories go through all three.

The mark with the Pattern circle filled in green.

01 — Data · Pattern

We start with the dataset, not the story. The pattern has to exist before we decide what it means. We find it — and we refuse to distort it.

The mark with the Meaning circle filled in vermillion.

02 — Narrative · Meaning

We find the question the data answers: the thing a reader can carry away, repeat, and use to see the world differently.

The mark with the Form circle filled in indigo.

03 — Design · Form

We find the format the insight actually needs. Sometimes a fifteen-section scrollytelling piece. Sometimes a single annotated map and four sentences. The form serves the story, never the other way around.

Our mark

Our mark borrows from Roger Penrose's diagram of reality's three mysteries — the leaps between pattern, mind, and form. None of them makes sense alone. Vismaya is Sanskrit for wonder: the feeling when something you couldn't see becomes suddenly, undeniably visible. We added the z for viz. That's the job.

The Vismaya mark: Pattern, Meaning and Form as three circles joined by leaps, after Roger Penrose's three-worlds diagram.

Rigour and beauty in one drawing: all 33 of our published stories measured on a drafting grid by words per section, with one smooth vermillion line drawn through every point.

— What we believe

Rigour and beauty are the same demand.

A beautiful line is only allowed to pass through measured points.

What the world hides

The world is full of important things nobody can see — not because they're hidden, but because nobody has bothered to make them legible.

Hiding in plain sight

The supply chain: 6 countries, 1 chokepoint most people can't name
The policy shift: In an appendix, unread
The slow variable: In the dataset, ignored

Either: It stays buried in jargon

Or: It gets compressed into a hot take

Both fail the same way.

What we make

We don't start with a format — we start with a question: what does this insight actually need to land?

Sometimes it's a ten-minute scrollytelling piece. Sometimes a single chart with a headline. Sometimes a forty-five-second reel. We'd rather kill a good story than publish a wrong one — and we'd rather make one person think differently than impress ten thousand who scroll past and feel nothing.

Three formats from our own work: a stack of scrollytelling slides from Up and down the peninsula, a single bar chart from What a Litre Costs in India, and a 9:16 phone frame from The Last Forest Before the Strait.

The mark recast: Shashank (words, data) and Suprabho (design, code) as two circles, the story they make as the third.

— Who we are

A two-person studio.

A journalist who designs. A designer who codes.

Shashank A. Pandey

He started as a journalist who couldn't stop designing, and a designer who couldn't stop researching. Nobody hired that combination, so he taught himself — not out of strategy, but because the obsession left no choice.

He believes clarity is an act of generosity: that every number is someone's lived reality compressed into a digit, and most of the time life gets flattened into a chart no one reads. He exists to give it back its shape — to sit at the border between what is true and what is understood, and to refuse to let the distance between them be someone else's problem.

Practice: Data storytelling, visual journalism
Path: Journalist → designer → researcher, self-taught
Believes: Clarity is an act of generosity

Suprabho Dhenki

Product designer and creative technologist. Founder of Promad, where he builds design tools and workflows — Figma plugins, parametric systems, AI-assisted production pipelines — that address the fragmentation of modern creative work.

Previously designed at Microsoft, 1mg, ClearTax, Merkle Science, and Kidzovo; early work on interaction design at IIT Guwahati was featured in a CHI publication. Bridges design and code through motion, data visualization, and modular frameworks for creative production.

Practice: Product design, creative technology
Now: Founder, Promad
Before: Microsoft · 1mg · ClearTax · Merkle Science · Kidzovo
Research: CHI publication, IIT Guwahati

We added the z for viz. That's the job.